Meet the Persist Team

    Extraordinarily talented people are spending their precious time to resolve this generational problem.

    EW

    Ellie Windle

    CEO

    🌍 What I Bring to the Table

    • Deep experience scaling revenue across EMEA, APAC, and North America
    • Proven operator across product, sales, partnerships, and corporate development
    • Ability to do very big things with very small teams
    • A founder with both the track record and the calling—who understands what it means to drive success while rebuilding systems with heart
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    đź’Ş Grit From the Start

    • Grew up in a small Nebraska town where few peers went on to university—graduated valedictorian and state champion in the 800m run
    • Recruited by Brown and West Point, but accepted a full-ride scholarship to Doane University, in Nebraska
    • Became a 7-time All-American, 4-time Academic All-American, graduating summa cum laude with a degree in Biology (minors in Chemistry, Psychology, and Writing)

    đź§  Early Signs of Vision & Execution

    • Raised $10K independently to fund senior thesis on hormonal impact on female athletes, partnering with the Nebraska Heart Institute
    • Research was later published in the Open Sports Medical Journal—a rare achievement for an undergraduate student

    🚀 15+ Years Scaling Venture-Backed Tech

    • Outperformed every sales peer in first post-college role, selling more in 8 months than any rep had in 12
    • Moved to NYC, then spent the next 15 years inside VC-backed startups, consistently the top revenue generator
    • Recruited by the founder of MediaMath to help expand the London office; within 2 years, grew international operations to represent ~50% of company revenue ($200M+)
    • Conceptualized and launched global agency partnerships; scaled Omnicom from $7M to $80M in platform spend in 12 months
    • Promoted to Corporate Development, leading strategic partnerships and managing a 100+ partner marketplace
    • Recruited by cybersecurity startup WhiteOps (now Human) to build and lead a new global partnerships org in anticipation of acquisition
    • Company was sold to Goldman Sachs within a year of joining
    • Founded and launched the Human Collective — a first-of-its-kind initiative uniting Google, Amazon, Roku, and others to share attack intelligence and collectively stop cybercrime
    • Hosted a large event at Cannes Lions, celebrating the Collective's impact

    ❤️ Why Persist

    • Became a mother during her time in leadership and finally saw—truly saw—how broken the system is for caregivers
    • Experienced firsthand the mental load of holding together home logistics while being a high-performing executive
    • Founded Persist to solve the invisible strain caregivers carry—helping families gain fairness and capacity so that caregivers (often women) can stay in the workforce without burning out
    • Believes companies cannot thrive when talent is being quietly drained at home. Persist is here to change that.

    Our Leadership Team

    KN

    Kristina Niemiec

    Head of Product

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    MB

    Megan Baker

    Fractional COO

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    MT

    Michael Tiffany

    Investor and Technical Advisor

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    MC

    Megan Cheah

    Chief of Staff

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    AE

    Allan Edmond

    Fractional CTO

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    RH

    Robyn Hazelton

    Head of Marketing

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    LD

    Laura Danger

    Industry Expert

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    JP

    Jane Putnam

    Marketing Consultant

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    KH

    Kyle Heney

    Glide Expert

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    CL

    Christy Lowery

    Industry Expert

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    © Persist, Inc. 2024. Confidential and not for distribution.
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