Meet the Persist Team
Extraordinarily talented people are spending their precious time to resolve this generational problem.
EW
Ellie Windle
CEO
🌍 What I Bring to the Table
- Deep experience scaling revenue across EMEA, APAC, and North America
- Proven operator across product, sales, partnerships, and corporate development
- Ability to do very big things with very small teams
- A founder with both the track record and the calling—who understands what it means to drive success while rebuilding systems with heart
đź’Ş Grit From the Start
- Grew up in a small Nebraska town where few peers went on to university—graduated valedictorian and state champion in the 800m run
- Recruited by Brown and West Point, but accepted a full-ride scholarship to Doane University, in Nebraska
- Became a 7-time All-American, 4-time Academic All-American, graduating summa cum laude with a degree in Biology (minors in Chemistry, Psychology, and Writing)
đź§ Early Signs of Vision & Execution
- Raised $10K independently to fund senior thesis on hormonal impact on female athletes, partnering with the Nebraska Heart Institute
- Research was later published in the Open Sports Medical Journal—a rare achievement for an undergraduate student
🚀 15+ Years Scaling Venture-Backed Tech
- Outperformed every sales peer in first post-college role, selling more in 8 months than any rep had in 12
- Moved to NYC, then spent the next 15 years inside VC-backed startups, consistently the top revenue generator
- Recruited by the founder of MediaMath to help expand the London office; within 2 years, grew international operations to represent ~50% of company revenue ($200M+)
- Conceptualized and launched global agency partnerships; scaled Omnicom from $7M to $80M in platform spend in 12 months
- Promoted to Corporate Development, leading strategic partnerships and managing a 100+ partner marketplace
- Recruited by cybersecurity startup WhiteOps (now Human) to build and lead a new global partnerships org in anticipation of acquisition
- Company was sold to Goldman Sachs within a year of joining
- Founded and launched the Human Collective — a first-of-its-kind initiative uniting Google, Amazon, Roku, and others to share attack intelligence and collectively stop cybercrime
- Hosted a large event at Cannes Lions, celebrating the Collective's impact
❤️ Why Persist
- Became a mother during her time in leadership and finally saw—truly saw—how broken the system is for caregivers
- Experienced firsthand the mental load of holding together home logistics while being a high-performing executive
- Founded Persist to solve the invisible strain caregivers carry—helping families gain fairness and capacity so that caregivers (often women) can stay in the workforce without burning out
- Believes companies cannot thrive when talent is being quietly drained at home. Persist is here to change that.
Our Leadership Team
KN
Kristina Niemiec
Head of Product
LinkedIn ProfileMB
Megan Baker
Fractional COO
LinkedIn ProfileMT
Michael Tiffany
Investor and Technical Advisor
LinkedIn ProfileMC
Megan Cheah
Chief of Staff
LinkedIn ProfileAE
Allan Edmond
Fractional CTO
LinkedIn ProfileRH
Robyn Hazelton
Head of Marketing
LinkedIn ProfileLD
Laura Danger
Industry Expert
LinkedIn ProfileJP
Jane Putnam
Marketing Consultant
LinkedIn ProfileKH
Kyle Heney
Glide Expert
LinkedIn ProfileCL
Christy Lowery
Industry Expert
LinkedIn Profile© Persist, Inc. 2024. Confidential and not for distribution.